OpenDNA Limited (ASX: OPN) (“OpenDNA” or the “Company”) is pleased to advise that it has
launched the highly-personalized app for foundation customer SportsBlog LLC
The SportsBlog app has been developed and launched for both IOS and
Android platforms, and is now available for public download at the iTunes and Google Play
Importantly, a key component of OpenDNA’s near-term monetisation strategy is the
integration of personalized advertising networks across all OpenDNA-powered client websites and
Personalized advertising content for the SportsBlog app will be delivered through
OpenDNA’s strategic partnership with US-based advertising technology company MediaFuse
(announced 23 December 2016).
SportsBlog will pay the Company a fixed monthly license
fee, which is based on the number of users of the OpenDNA powered SportsBlog app. In addition,
they will pay a variable fee on a monthly basis, which is based on an agreed percentage share of
the ad revenue generated by the app during the month.
SportsBlog’s Chief Executive Ofﬁcer, Roy Dano, commented:
“After running a successful program with OpenDNA on the SportsBlog app in September 2016, we
have seen a positive impact on the level of user interaction. We are thus very happy to update
both the iPhone and Android app, and to integrate the next-generation personalization system
together with an ad network that OpenDNA has partnered with.
We have also committed to
integrating OpenDNA into the new web platform being launched within the next couple of months so
millions of our other users can benefit from the power of personalized content.”
OpenDNA’s Chief Executive Ofﬁcer, Jay Shah, commented:
“We are very pleased with the successful launch of the IOS and Android app for SportsBlog, as it
represents a critical step towards the integration of personalized ad networks across all
Significantly, the capacity for OpenDNA to integrate
personalized ad networks for its customers has the potential to unlock multiple revenue streams
in the near-term.
OpenDNA remains focused on continuing to scale up our customer base on
a global level, allowing the business to penetrate a number of key market segments and further
diversify the revenue base. We look forward to providing our shareholders with further
operational developments shortly.”