OpenDNA Limited (ASX: OPN) (“OpenDNA” or the “Company”) is pleased to advise that it has signed
an agreement with UK-based travel company, Family Traveller, (“Family Traveller”) to power its
digital platforms with OpenDNA’s artificial intelligence technology.
agreement, OpenDNA will power Family Traveller’s website and mobile apps (iOS and Android) with
its Artificial Intelligence System to enable the real-time psychographic profiling of Family
Traveller’s 250k+ consumers. Based on this data, OpenDNA will also integrate an advertising
system which will further allow Family Traveller to target individual customers with specific
By having OpenDNA build a detailed, up-to-the-second profile of its
customer base, Family Traveller will be able to interact with its users in real-time and provide
its users with only the travel content they have an actual interest in. This provides
significant revenue generation opportunities for Family Traveller through increased user
engagement as well as ensuring that the consumer receives the most personalised experience of
relevant travel related content.
OpenDNA will charge Family Traveller an upfront sign-on
fee, followed by a monthly fee to power the website and apps respectively. The Company will also
generate revenue through increased customer subscriptions and user traffic across Family
OpenDNA’s technology has the capacity to revolutionise the way in
which brands and organisations interact with targeted individuals on a global scale. Data
analytics and consumer profiling technology has driven the categorization of end-users to date,
however OpenDNA drives much deeper as it enables the real-time tracking of individual end-users
to gauge their interests, opinions and propensity to engage.
OpenDNA’s Chief Executive Ofﬁcer, Jay Shah, commented:
“We are very pleased to be partnering with one of the UK’s leading travel brands, as it
represents the Company’s first push into the online travel market, which we view as a
significant near-term growth opportunity.
The exposure to Family Traveller’s 250k+ users
will also enable OpenDNA to capture critical data and analysis on the global travel sector –
further strengthening our ability to profile user interests across multiple market segments.
Company’s near-term focus is on continuing to scale-up our global customer base through the
penetration of new market segments, and we look forward to providing our shareholders with
further updates on this strategy in the near-term.”