more engaged customers, improved roi
The End to Shotgun Marketing
OpenDNA means the end to shotgun marketing. No more blowing budgets and missed opportunities by talking to the wrong people at the wrong time, in the wrong place. It also means no more sweating over complex data capturing and mining operations that can take months off your life, and cost a fortune. Businesses, websites, and apps are now able to get all the relevant insights they need, plus more; and build rewarding relationships with perfectly matched consumers.
Increase User Retention
Personalized digital experiences directly results in improved customer satisfaction, higher page views and returning customers.
Increased relevance causes higher click-through rates on ads, which equals increased revenue.
Predict User Behavior
As opposed to a traditional “rear view mirror” approach, OpenDNA provides a holistic view of your clients’ users and assists with predicting future behavior.
OpenDNA enables the identification of the interests and needs of your most valuable users. If you know exactly who you should be marketing to, Costs Per Aquisition plummets
our ecosystem, simplified
How It Works
By embedding source code into a website, app or other device, the OpenDNA engine builds a unique, adaptive, historically complete and relevant profile which is unique to each user. Businesses are able to use this user profile/data to better target products and services to their users, such that the users are much more likely to engage, in the same way that Facebook users are more likely to engage with advertising, and Amazon users are more likely to purchase products, recommended on the basis of their profile.
OpenDNA clients and partners get access to analytics that provide real-time analysis of each individual's digital actions. With our analytics you are able to establish a detailed psychographic profile which far exceeds the level of detail that is currently available in traditional systems. These detailed user profile views enable businesses to better serve their users with highly personalized offerings and relevant experiences.
OpenDNA has a ready-to-go white-label app which could be used to kick-start your integration with OpenDNA. Features include personalized home feeds, powerful search, commenting and content from either our content firehose, a sub-set thereof, or your own source. The app is customized and made available in app stores - under your own account - in a matter of weeks, with full OpenDNA integration. Both iOS and Android platforms are now supported.
flexible model to suit your business
Partnering with OpenDNA
A monthly subscription fee is applicable to have OpenDNA power your website, app or service and the fee is based on the number of active users. In addition to the subscription fee, either a per session connection fee (API call) is charged or a product and/or advertising revenue agreement is made for the relevant OpenDNA-powered system.