User-Centric Personalization at Our Core
OpenDNA's patented artificial intelligence and machine-learning platform enables understanding of an end-user down to an individual level. This psychographic profile of an individual drives much deeper, informed relationships, delivering in turn better business outcomes, by reducing churn, increasing page views and session time, while delivering detailed customer segmentation.
The Dawn of Personalization
Personalization is a lot more than putting a customer’s name on the top of a standardized letter; or sending them a text on their birthday. It’s a commitment to knowing, understanding and collaborating with a person in their personal media space, with their full consent, so that the relationship is mutually rewarding.